Where is main market?
More developed countries
In developed countries people are more influenced by……
Adverts
Where mainly are it’s factories?
Mostly Asia
How many does it employ?
25,000
How much money did they make in 2014?
$25 billion
Who does Nike sponsor?
Renaldo
Messi
Give 5 reasons why the location is in North America?
High level of technology Highly educated people Developed transport USA sets trend and fashion Prestigious location
Where are sales highest?
Europe
USA
Canada
How does Nike benefit by going global?
Greater profit because of reduced cost Larger scale production reduces costs Increased market size Wide reach for advertising Overcome trade barriers Can make the most of countries with special expertise
Why does Nike manufacturer goods in LEDC’s?
Low wages Flexible workforce Cheap land price No trade restrictions Still has access to global markets Can sub-contract factories rather than build new ones
There are over….Nike stores world wide
850
Where are shops mainly?
South west Europe and North America