Noud

Question 1

What is a store brand?

Answer 1

Private label, owned by the retailer but products being produced by another firm. Store brands are getting more and more important
Other the year’s brands had been extended and now you can find high-quality brands, low price brands.

Question 2

If you’re building a physical store, what are some factors that could influence the location choice of it?

Answer 2

1. Costs
2. Competition - Is there competition? How much is there? What’s the saturation index?
3. Accessibility - Public transport? Easy parking? Visible for pedestrians?

Question 3

What are the steps in developing a retail communication program?

Answer 3

1. Establish communication objectives
2. Establish a budget
3. Allocate your budget
4. Implement and evaluate programs