Take place in the setting or context where the behaviour would usually occur.
All aspects of the environment are free to vary.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q
Controlled
A
Some control over variables, including manipulating variables to observe effects and also control of extraneous variables.
E.g. Mary Ainsworth
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q
Covert
A
Participants are unaware they are being observed.
Observed in secret e.g. 2 way mirror
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q
Overt
A
Observer becomes part of the group they are studying.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q
Non-participant
A
Researcher remains separate from the group they’re studying and records their behaviour in a more objective manner
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q
Naturalistic evaluation
A
Tend to have high external validity as behaviour is studied where it naturally occurs.
Lack of control makes replication difficult.
Extraneous variables.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q
Controlled evaluation
A
Extraneous variables are less of a factor.
Replications is easier.
May produce findings that can’t be readily applied to real-life settings.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q
Covert evaluation
A
Participants are unaware they are being observed which removes demand characteristics.
Ensures participants behaviour will be natural. Increases validity of the data gathered.
Ethics of the study may be questionable. May not want their behaviours recorded.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q
Overt evaluation
A
More ethically acceptable
Knowledge the participants have that they’re being observed may influence behaviour.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q
Participants evaluation
A
Researcher can experience the situation as participants do - giving them increased insight into their lives which may increase validity of their findings.
Researcher may come to identify too strongly with those they’re studying and lose objectivity.
May be impractical to join certain groups.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q
Non-participants evaluation
A
Allow researcher to maintain objective psychological distance.
May lose valuable insight as they are too far removed from the people and behaviour they are studying