OMO

Question 1

how is symbolic codes used in OMO

Answer 1

Star / sun shaped graphic background acts as a symbolic code to signify that your clothes will be made blindingly white

Question 2

how does the colour scheme target its audience

Answer 2

• use of white throughout advert helps to illustrate the idea of clothes being the whitest
• bright colours make advert feel fun + positive
• red , white & blue suggests patriotic nature of advert which would appeal to a post WW2 British/ American audiences.

Question 3

how does the text bubble / burst target it’s audience

Answer 3

• stands out from blue background , burst shape suggests excitement / explosion ; acts as a symbolic code to signify your clothes will be blindingly white

Question 4

how is binary opposition used in the OMO advert

Answer 4

• binary opposition between OMO brand and any other washing powder brand in 1955 - ‘OMO puts ordinary whiteness completely in the shade’
• play on words suggests other products will make your laundry a darker shade than OMO
• OMO overshadows other brands

Question 5

what does the OMO advert rely on

Answer 5

stereotypes
- patriarchal society in which women carry out all the domestic chores, reflecting the adverts historical context
- advert constructed to appeal to mainstream women

Question 6

how is mise en scene used in the OMO advert to target its audience

Answer 6

• facial expressions - signify how pleased everyone is with product , it’s exciting - suggests audience will also be excited to use the product
• woman in advert in targeted demographic - relatable
• image of a washing line - would be familiar to audiences in 1955 - particularly housewife’s who carry out domestic chores - could signify the mainstream working class female audience

Question 7

what does the yellow box with the red text : “ whiteness alone won’t do “ suggest ?

Answer 7

• red font suggests urgency & alertness and contrast with the yellow background to make it stand out
  ^ declarative contrasting against white & black
• creates a problem which links to urgency & as the reader reads through the advert they find a solution to the problem , creates a narrative.