1
Q
Traditional GDL vs Emerging SDL
A
Vargo and Lusch, 2004
2
Q
SDL has evolved
A
Vargo and Lusch, 2016
3
Q
Finding the VRIN Factor
A
Barney, 1991
4
Q
DART Model
A
Pralahad and Ramaswamy, 2004
5
Q
Customer Engagement Model
A
Sashi, 2012
6
Q
Servuction Model
A
Eiglier and Langeard, 1987
Marketing - Services
flashcards
Decks in class (6)
# Cards
