why are experiments carried out
to see if theres a cause and effect
measures of central tendency
Mean , Median , Mode
measure of dispersion
varience , standard deviation , range
labatory experimenter
Iv is manipulated by a researcher and takes place in a labatory or a contrived setting away from the particapents normal surroundings
field experiment
the iv is manipulated by researcher and research is carried out on particapents in their normal surroundings
quasi experiment
The iv is naturally occurring and not manipulated by researchers
advantages of labatory experiments
highly externally valid as we can control for extranous variables
highly reliable as the research environment can be replicated
disadvantages of labatory experiments
low ecological validity -
demand characteristics
risk of experimenter bias
ecological validity
the extent to which research can be generalised to real life settings , situations and daily experience. how well the study leads to a result which would realistically happen.
demand characteristics
particapents discover the aim of the study and alter their behaviour to fit expectations
social desirability bias
when a particapent alters their response to appear to have a more more socially acceptable response
researcher bias
when a researchers beliefs or expectations unitnetinally influence study outcomes , reducing validity
sample bias
when a sample is not representative of the target population and over / under represents certain charactericitsics
ethnocentrism
culutrally bias to favour a certain culutre -
population valdiity
the extent to which the research can be generalised to a target population
internal valdity
the extent to which a study demonstrates accurately that changes in the Dv is caused by the IV and not due to extranous variables or other confounding variables.
external validity
The extent to which the results of a study can be generalised to other populations, settings, or real-life situations.
internal reliability
The extent to which a measure or test produces consistent results within the study.
advantages of field experiments
high ecological validity
lower demand characteristics as particapents tend to not realise theyre being studied
advantages of quasi experiment
ethically better - can produce usually ethically controversial Ivs
high ecological validity
disadvantages of field experiments
low internal validity - less controls over extranous variables
low external relaibilty - hard to replicate
possibly less ethical as particapents may not know theyre being studied when in unassuming environments
disadvanatges of quasi experiments
may be hard to find particular nonresearch manipulated Ivs naturally.
low validity - no control over extranous variables that couldve impacted DV
repeated measures
the same people are used in each condition
independent measures
different people are used in each comditon