What are the qualitative methods
Case study, naturalistic observations, interviews (unstructured, semi-structured, focus groups)
What are the quantitative methods
Experiments, field experiments, quasi experiments, natural experiments, correlation al research, surveys
What’s the characteristics of a lab study
What are the characteristics of a field experiment
What is a natural experiment?
What is a quasi experiment?
What is correlational research
What are surveys/questionnaires?
What are naturalistic observations
Covert
- observing participants
- ‘under cover’
- researchers identity is kept hidden
- purpose of the study is hidden from group
Overt
- observing participants
- participants know they are being watched
Participant
- observing participants
- become part of the group
Non-participant
- observing participants
- researcher is not a part of the group
General
- natural environment - measuring natural and spontaneous behaviour
- can record data by tallying u- behaviours or filming or writing down what you see
What are unstructured interviews
What are semi structured interviews
What is a focus group
what is a case study?
what is opportunity/convenience sampling?
what is random sampling?
what is purposive sampling?
what is snowball sampling?
what is volunteer sampling?
why would you use a lab study? +/-
why is this used?
- measuring something that is hard to measure
- may be unethical to do a field experiment or naturalistic
- control specific variables
+ can measure cause and effect
+ easy to replicate as its standardised and operationalised
why would you use a field experiment? +/-
why would you use this?
- to get a good insight into natural behaviour but still controlling some variables
+high ecological validity
+ less demand characteristics
why would you use a natural experiment? +/-
why would you use this?
- when the exposure of interest cannot be practically or ethically assigned to research subjects
- situations like pre and post uni
+ high ecological validity
+ measures naturally occurring variables
why would you use a quasi experiment? +/-
why would you use this?
- naturally occuring variables that would be unethical or impossible to manipulate
+ data is more naturalistic and allows to investigate naturally occuring variables
+ high in ecological validity
+ less researcher bias
why would you use observations? +
covert: good to study groups that can’t be studied otherwise
+ collects impossible data
+ high ecological validity
+ less demand characteristics
overt: good to study groups if you want deeper analysis and want to ask questions
+ allows participants to be informed
+ data triangulation with interviews
non-participant: good if your investigating something where its not possible to interact with participants
+ easy to collect
+ observational data can be cross checked to establish credibility
participant: good if you want to interact with participants and gain deeper insight
+ detailed information
+ good for exploring sensitive information
+ avoid researcher bias
naturalisitc: good when you want to keep behaviour as natural as possible
+ high ecological validity
+ high credibility
+ testing something that could be developed in a more controlled setting
controlled: good when you want to ‘set up’ a situation
+ highly controlled
+ standardised procedure
+ avoids ethical consideration of consent
why would you use interviews? +`
semi structured: when you want flexibility but have an idea of what your going to ask
+ build rapport to gain futher insight
+complex questions
+ easy to record
unstructured:
+ good rapport
+ easier for researcher to check understanding
+ can explore new areas and generate rich data