What
Development of communication technology - lead to globalisation
Baudrillard
Media too are being creative with the material they select
Baudrillard - simulacra
The creation of simulacra and the blurring of what is real is hyperreality
Critics
Sociologists acknowledge that we have not entered a postmodern age
Media
Media cannot create what people see - YouTube - first hand footage
However
To accept - agree with postmodernist regarding importance of media and communication technology