Pardot

Question 1

What are the four pardot roles ?

Answer 1

Admin, Marketing User, Sales Manager, Sales User

Question 2

What is the irreversible button in Pardot

Answer 2

Allow multiple prospects same email address, once you turn it on then you cant turn it off

Question 3

What sort of scale does Pardot suggest for Grading

Answer 3

Pardot suggest a sliding scale. A prospect with the letter grade of ‘A’ is more valuable then a prospect with letter grade ‘C’ and lots of activity

Question 4

What are the weighted grade values in pardot?

Answer 4

1/3, 2/3, 3/3