Can be defined as the broad use of data and quantitative analysis to help managers gain improved insights about their business operations and make better, fact-based decisions.
Business Analytics
Uses various TOOLS in order to analyze and transform data into useful information
When was the introduction of Business Analytics
1940
identify and anticipate TRENDS and OUTCOMES
Business Analytics
communicate results to organizational decision-makers through DATA VISUALIZATION
Business Analytics
Business Intelligence software by Hans Peter Luhn, IBM researcher. What date?
1958
Give at least 3
Impacts of applying Business Analytics
Companies’ report reduced cost
Better risk management
Faster decisions
Better productivity
Enhanced bottom-line performance such as profitability and customer satisfaction.
Give at least 3
Challenges of applying Business Analytics
Lack of understanding on how to use analytics
Competing business priorities
Insufficient analytical skills
Difficulty in getting a good data and sharing information
Not understanding the benefits
Scope of Business Analytics
Descriptive
Diagnostic
Predictive
Prescriptive
make smarter, data-driven business decisions
Business Analytics