INCLUSIVE LENGUAGE - mecanism
the use of “we”, “our”, “us” creates a sense of unity between the speaker and the audience
DIRECT ADRESS - mecanism
the use of “you”, “your” creates a personal connection with the audience
METAPHORS - mecanism
the use of abstract comparations to make the audience understand better the message
HYPERBOLE - mecanism
the use of exaggerations to create a higher impact
EMOTIVE LENGUAGE - mecanism
words with emotional connotations to heighten the emotional reaction of the audience
REPETITION - mecanism
the author re-uses words/phrases to help the audience interiorice the message
RHETORICAL QUESTIONS - mecanism
make the audience reflect on the issue