1
Q
Vision
A
Future-oriented
States what the company’s ultimate goal is and how it will attain its goal?
Tells the stakeholders where you want to be
2
Q
Mission
A
States the company’s primary
reason for existence
Vision
Future-oriented
States what the company’s ultimate goal is and how it will attain its goal?
Tells the stakeholders where you want to be
Mission
States the company’s primary
reason for existence
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Company
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