persuasive techniques Flashcards by Javier Wong

Q

imperative verbs

A

to compel / drive us to …

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Q

employ emotive language

A

“quote the phrase” to evoke…

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Q

examples / statistics

A

to substantiate that…

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Q

collective pronouns

A

to urge / compel us to ____ collectively

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Q

simile / metaphor

A

to illustrate …

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Q

rhetorical question

A

provoke reflection and encourage action

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Q

optimistic tone

A

inspire / motivate

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Q

urgent tone

A

call us to take immediate action

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Q

critical tone

A

urging readers to question

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Q

negatively / positively connotated words

A

“quote the phrase” to show … (e.g. negative/positive impacts of…)

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Q

repetition

(of ideas, not alliteration)

A

emphasises that …

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Q

expert endorsement

A

lend the credibility of someone to…

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