Voter Turnout Since 2000
about 60-65%
- voter turnout is higher in presidential elections
what happened:
- there’s a higher turnout in presidential elections because there’s more INFORMATION
- From 2000 on, campaigns have gotten better at getting out to vote (Ground game) – try to personalize messages/knock on doors to get people to vote
- Political parties now do more mobilization activities guided by analytic data (micro-target them)
Majority vs. Plurality Systems
Majority:
- a candidate needs a majority (more than 50% of the vote) to win
- if no candidate has a majority, they have a runoff
- runoff has only the top two candidates run
Plurality:
- most House and Senate contests do this
- the candidate who gets the most votes wins
Party Identification (PID)
which party someone affiliates with (loyalty to that party)
- Party ID doesn’t always stay the same throughout life
- responses to issues can be shaped by your party ID
Split Ticket Voting
when a voter votes for candidates from different parties throughout the ballot
ex: President (D) and senator (R)
Factors Affecting Voter Turnout
social factors: church goers, homeowners vote more
Localization Techniques
they use info about you to learn about your consumer habits
- they contact you and read different script to you based on topics that you care about and they try to get you to vote for their candidate
Bad Factors For Voting
Why Negative Ads Work
you remember negative ads more because remembering the negatives is a survival tactic (evolution)
Prospective Voting
looking at campaign promises and seeing what will happen in the future
Retrospective Voting
you vote depending on how the last 4 years have been
Issue Voting
vote based on the information –
Elections and Mandates
Why People Vote
elections hold politicians accountable
- politicians respond to elections – do things based on them to win reelection or win office
**it’s logical to not vote because your vote doesn’t really matter (matters more in local elections where voter turnout is lower — BUT people still vote)
Voting and Rationality
Voting should be rational
- You should vote for something about that serves your interest and something you know about — need to know which politician’s platform serves you
Some people don’t know what they actually want – are they just voting randomly
Negative Ads
ads used to attack the opponent candidate
Contrast Ads
do both (negative and positive ads)
*need contrast ads because politics is about conflict
Positive Ads
ads that only talk about the candidate
Analytics
data drives what info you get
- informs what types of ads are being placed and where
Logic of Not Voting
**voting is a collective action problem
- people don’t want to vote because they don’t want to bear the cost when they think they have no affect on the outcome
*voting turnout is highest in presidential elections because people have the most INFORMATION even thought it doesn’t matter – easier to make decisions because you have a cue on the ballot (party ID)
*in local elections, they have less info which is why voter turnout is lower even though their vote matters more
- harder to make decisions because you don’t have the cue on the ballot (party ID)
Ground Game (GOTV)
effort to make sure supporters get out and vote
- volunteers may use canvassing, door-to-door knocking, phone banks, email, social media, etc.
Different Types of Primaries: Primary Election
primary election:
- citizens vote for a candidate they want on the ballot for the general election
ex: picking between Trump and Nikki Haley to run as the Republican nominee
Different Types of Primaries: Closed Primary
Closed Primary: only registered party members can vote in their party’s primary
ex: If you are registered as a Democrat, you can only vote among the Democrat candidates for the primary election
Different Types of Primaries: Non-Partisan Primary
candidates from both parties are on the primary ballot
- the two candidates who receive the most votes in the primary compete in the general election, even if they are from the same party
ex: Hillary Clinton running against Kamala
candidates are listed on the ballot without party ID
Different Types of Primaries: Open Primary
any registered voter can vote in either party’s primary, regardless of voter affiliation