Power

Question 1

Types of power

Answer 1

Instrumental (political, ocupational), Influential (class, gender, age, personal)

Question 2

Wareing (1999)

Answer 2

Political (politicians, police, law)
Personal (job role, occupation)
Social group (class, gender, age)

Question 3

Fairclough (2001) discourse

Answer 3

Power in discorse (what they say and how it shows their power)
Power behind discourse (context and situational power)

Question 4

Nominalisation

Answer 4

Verb (on going)> noun (final)

Question 5

Gillian Dyer (1982)

Answer 5

Advertising
Building relationships through personalisation
Manipulation through cultural references
Building consumer into the ideal reciever.

Question 6

Politeness theory

Answer 6

Positive face- self esteem
Negative face- self interest
(Both face saving acts)
Face threatening acts