WHAT IS: Business Analytics?
What are 5 types of Analytics applications?
-pricing
-customer segmentation
-merchandising
-social media
-location
what 5 things has evolved from business analytics?
-Business intelligenjce
- Info systems
- Stats
- operations research/management science
- decision support systems
what are the BENEFITS to business analytics?
What are some CHALLENGES to business analytics?
what is DESCRIPTIVE ANALYTICS?
the use of data to understand past and current business performance and make informed decisions
what is PREDICTIVE ANALYTICS
predict the future by examining historical data, detecting patterns or relationships in these data, and then extrapolating these relationships forward in time.
what is PRESCRIPTIVE ANALYTICS?
identify the best alternatives to minimize or maximize some objective
in forecasting vs analysis, what comes first? and what do you do?
ANALYSIS:
-Identifies the trends
-Graph your data… what do you see?
-Group your data… are there any noticeable trends?
what do you do in forecasting?
Predicting the future usually by looking at the past
for analysis, WHAT EXCEL TOOLS DO YOU USE?
Goal seek
Data tables
Pivot tables
Pivot charts
Data analysis tools
for analysis, WHAT FINANCIAL TOOLS DO YOU USE?
-ratios
- Time Value of Money
- DCF models (discounted cash flow)
What is an operating forecast?
A short-term (<1 year) forecast used for day-to-day planning.
What is a strategic forecast?
A long-term (2–10 years) forecast used for big-picture planning.
what is the Difference between operating and strategic forecasts?
Operating = short-term actions; Strategic = long-term goals.
What are pro-forma statements?
Forecasted financial statements predicting future performance.
What are the 3 main pro-forma statements?
Income statement, balance sheet, cash flow statement.
Types of budgets?
Cash, capital, and operating budgets.
What is the percent of sales method?
Forecasting by assuming items change as a % of sales.
what are the 3 Forecasting methods?
Percent of sales, trends, regression
What is regression?
A statistical method to predict relationships between variables.
What does regression help you do?
Predict future values based on past data.
What is a “best fit line”?
A line that minimizes prediction errors and represents the data trend.
What does extrapolation mean?
Predicting values outside the data range.