Pertanyaan
Jawaban
What plan did the MSME implement?
Business Plan.
What was the first step conducted?
Market Analysis.
What did the survey identify?
Consumer Needs and Preferences.
What did Maju Jaya develop?
New Products (low-sugar/low-fat).
What was increased along with distribution?
Product Promotion.
Name two promotion channels used.
Social Media and Online Advertising.
What was expanded to reach customers?
Distribution Network.
Name the types of stores used.
Online and Offline Stores.
What did the expanded network improve?
Product Availability.
What costs were optimized for efficiency?
Optimized Production and Operational Costs.
What was the goal of cost optimization?
Efficiency.
How did they secure better prices?
Collaborated with Suppliers.
What was the main financial result?
Significant Increase in Sales (35%).
What was the key distribution result?
Expanded Distribution Network.
What non-financial factor improved?
Improved Brand Awareness and reputation.
What was the key to their success?
Effective Implementation of the plan.
What is required for long-term success?
Monitor and Adjust Strategy continually.
