Practical issues in design
Social 1
In Sherif’s study which claims prejudice is caused by factors within the social identity theory. It also fails to accept there may be other reasons such as the role of personality in obedience compared to the role of the situation.
People tend to respond in a way that society deems more acceptable or which fits better with social norms.
Questionnaires that directly ask about prejudiced beliefs can often be criticised for not being able to tap into prejudiced attitudes. Additionally, prejudice today is more ambiguous, less obvious and often too subtle to be detected by questionnaires.
Retest methods are used to ensure that the prejudice being measured is consistent over time, split-half techniques are used to assess the validity of the questionnaire in measuring prejudice and construct validity is validated using other measures, such as peer reviews.
Correlations between different measures of prejudice and within the questionnaires themselves often involve complicated analysis but have resulted in a series of robust questionnaires being created to accurately assess prejudice attitudes.
Cognitive
Laboratory experiments are often necessary to study memory with no variable that could affect the findings of the research, for example, the use of trigrams may not reflect ordinary information that we need to remember, but trigrams are necessary to study memory without the inference of meaning that we often associate with words or images.
Biological
Learning
Clinical
Psychologists may focus on qualitative data from case studies and interviews because of a variety of possible factors involved in each individual experience of their illness and treatment. Comparison of qualitative data can be difficult to analyse, and the conclusion drawn could possibly be unreliable and subjective.
Child
Social 2
Significant practical issue in obedience research is demand characteristics; if participants are aware of the aims of the research, they are unlikely to display natural behaviour. Deception is often used to prevent demand characteristics from occurring, and significant effort has been exerted in disguising research aims.
Milgram deceived his participants by recruiting them under the guise of a memory and learning experiment, used a confederate actor, rigged the assignment of the teacher and learner roles, faked electrocution and the confederate’s responses to being shocked, and even gave a sample shock to reinforce the ruse. This elaborate methodology ensured that participants believed that they were giving real shocks to a real person.
Child 2