Practice 12

Question 1

Production Orientation Examples

Answer 1

Henry Fords T model => dont have to worry about demand; they do what they think is good

Question 2

Customer/ product orientation example

Answer 2

Amazon => innovation and quality

Question 3

Sale orientation example

Answer 3

Insurance companies, retailers, Coca Cola => competitive segments

Question 4

Strategic Marketing Orientation example

Answer 4

McDonalds => maintain global brand but adapt to local consumers tastes

Question 5

Social Marketing Orientation example

Answer 5

Patagonia