What are the aspects of the left side of the business model canvas (Costs)?
- Costs
- Key Activities
- Key Partners
- Key Resources
What are the aspects the right side of the business model canvas (Value)?
- Customer Relationships
- Customers
- Revenue
- Channels
- Value Proposition
Customer segments
- NOT Mass Market
- Preconditions (homeowner, pone onwner)
- Geography
- Demography
- Psychology
- Behaviors (play soccer)
- Events (xmas, Halloween)
- Different segments
- Avoid circular references (someone who values my service - tautology)
Channels: Marketing
- NOT Web
- NOT Facebook
- Google AdWords for “pickled herring”
- Facebook ads “ who like x”
Channels: Distribution
- NOT Retail Store
- Apple-branded stores next to x product
- NOT Online Stores
- Wearable gadgets with median income of X
Value Proposition
- NOT just Features
- Benefit
- Solution to an actual problem
- Aspirin > than vitamins
Revenue Streams
- Pricing model metric, e.g., by mile, by hour, by contract (dont need to give exact price)
- Multiple revenue streams, e.g., sales, ads, sponsorship, data mining
- Different value proposition for each revenue stream
- Different revenue stream for different customer segments (discrimination)
Value Proposition Canvas
Right - Customer without your venture
Left - Customer with your venture
Benefits of Business Model Canvas
- Popular
- Effective
- Shared vocabulary
- But OK to use different tools, definitions, frameworks.
Who designed the business model canvas
- Alex Osterwalder
- Yves Pigneur
in Lausanne Switzerland
in 2010 from Forbes article.
What is a business model?
- The internal logic to create, capture and deliver value to a customer.
- What the founders were thinking in designing the business.
- What should be inside business and what should be outsourced
Who designed the Platform Canvas?
Marcel Allweins and Markus Proesch, two masters students at the Hult International Business School.
How can those with a linear business model benefit from the Platform Canvas?
To envision if and how a platform could jeopardize their competitive advantage.
What is a platform business
One that creates a platform to connect buyers and sellers.
