1
Q
what to check when preparing for call?
A
- website
- g.a. account (ICS)
- connect sales
- OGT dashboard
2
Q
why should u visit advertised website?
A
to identifiy customers business model & marketing objectives
3
Q
what should u check in ICS?
A
conversion settings, bidding strategies & recommendations page
4
Q
A
5
Q
A
Google Ads
flashcards
Decks in class (28)
# Cards
-
Grundlagen & Basisbegriffe18
-
Search audience2
-
needs assesment and understanding marketing objective8
-
Search audiences3
-
display campaign2
-
Budget5
-
AAR - Auto apply recommendations1
-
Upselling for Low Spenders3
-
Performance Planner6
-
Keyword planner4
-
smart bidding - deep dive5
-
kickstart3
-
shopping ads6
-
pMax campaigns (performance max)1
-
elevator pitch / talk7
-
graduation3
-
prepare before call5
-
technical solutions Team1
-
foundational readiness & verbal & email outreach9
-
Grad Call8
-
grad build2
-
account scrubbing guideline4
-
grad build3
-
ASU (Ad set up / Ad strength update)6
-
optiscore3
-
Supporting agencies2
-
search campaign optimization3
-
shadowing11
