What is ‘Pride Magazine’?
A monthly, lifestyle mag, first published in 1990 and distributed by COMAG. It is still in black ownership.
What is Pride’s target audience?
Females of colour, ages 24-35, interested in fashion and beauty, good education, spend money on fashion and beauty, a niche target audience
What is Pride’s readership and circulation?
300,000 circulation and 146,000 readership
Where does the term ‘Pride’ come from?
The civil right movement that encourages/celebrates black culture, wanted people to be proud of being black and having afro hairstyles