how is primary data trustworthy
more validity and likely to be scientifically gathered for the stated aim of the study or hypothesis
how is primary data negative in terms of finance and time
can be expensive to obtain the info and it can be time intensive especially with larger samples
why might primary data be limited
limited to time place and number of participants
limited due to being specific to a particular research question - could limit generlisability to other groups
what is primary data
data collected directly by the researcher for the purpose of an investigation