Principal One
Customer Obsession
Principal Two
Ownership
Principal Three
Invent and Simplify
Principal Four
Are Right, A Lot
Principal Five
Learn and Be Curious
Principal Six
Hire and Develop the Best
Principal Seven
Insist on the Highest Standards
Principal Eight
Think Big
Principal Nine
Bias for Action
Principal Ten
Frugality
Principal Eleven
Earn Trust
Principal Twelve
Dive Deep
Principal Thirteen
Have Backbone, Disagree and Commit
Principal Fourteen
Deliver Results