Problem Solving and Effective Questioning

Question 1

Define structured thinking.

Best to think of a familiar business problem

Beneath ‘why’. Why are travel times taking so long?

Answer 1

It is the process of identifying a current problem and organizing available information to reveal gaps and opportunities, from which options arise to solve the problem.

its like examining a structure

Question 2

What does marketing analytics entail?

Answer 2

measuring and managing a company’s marketing strategy and budget.

Question 3

In marketing analytics what were three important questions when trying to find who to advertise to?

Answer 3

1. Who is the target audience
2. How can they be reached?
3. What is the budget?

Question 4

True or false

In preparing for data analysis, one should ensure to collect data in a clean and digestible format in the data storage platform they choose.

Answer 4

True