Use data to make an informed decision about how things may be in the future
Making predictions
Assigning information to different groups or clusters based on common features
Categorizing things
Data analysis identify data that is different from the norm
Spotting something unusual
Takes categorization as a step further by grouping information into broader concepts
Identifying themes
Enables data analysts to find similar challenges faced by different entities, and then combine data and insights to address them
Discovering connections
Find patterns by using historical data to understand what happened in the past and is therefore likely to happen again.
Finding patterns