Process

Question 1

“Write drunk, ________ ________”

Answer 1

“Write drunk, edit sober”

Question 2

5 Steps
(Dan Lock’s student from (YT)

Answer 2

1. Research
2. Swipe File
3. Structure
4. Write
5. Measure & Revise

Question 3

Copy should be long enough to what and what?

Answer 3

Engage emotions
Back up with reason

Question 4

The 4 Functions of a Headline
GA
SA
DCM
DRBC

Answer 4

Get Attention
Select the Audience
Deliver a Complete Message
Draw the Reader into the Body Copy

Question 5

The 4 U’s

Answer 5

Urgent
Unique
Ultra specific
Useful