explanatory variables
explain or cause a change in another variable and may be manipulated or have a set value
response variable
the measyred variable that changes in response to the explanatory variable
confounding variables
thought or known to influence both explanatory and response variables - confuses (known beforehand)
lurking variables
like confounding but not known beforehand
simpson’s paradox
unfair averaging
better to compare % at each level
overall % can be misleading
arises because of lurking/confounding variables
observational experiments
experiments
controls
control lurking variables by comparing treatments
randomisation
use of impersonal chance to assign experimental units to treatments
replication
blocking
a standard experiment should be
randomised, controlled, double blind and blocked