How would you improve Google Maps?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
How would you reduce Gmail storage size?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
How would you improve restaurant search?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
What’s favorite Google product? What do you like or not like about it?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
If you were to build the next killer feature for Google, what would it be?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
You’re part of the Google Search web spam team. How would you detect duplicate websites?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
how would you design an alarm clock for a blind person? -be creative!
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
Improving Google Hangouts
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
How would you design a bicycle renting app for tourists?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
How would you improve YouTube?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
How would you design a consumer application for a scooter sharing business?
1. Comprehend the situation
What is it?
Who is it for?
Why do they need it?
When is it available?
Where is it available?
How does it work?
2. Identify the Users User Demographics Behavior Neds & Goals
- Report User Needs
As a , I want so that . - Cut, through and prioritize
User story - Customer Wow/satisfaction - Feasibility - Value/Revenue- Overall - List solutions
Reversal method. Reversing the situation helps uncover new possibilities.
Attribute method. List all the product attributes. Mix and match to get interesting new combinations.
Why? Method. Challenge the status quo.
Tip #1: Think big
- Evaluate trade-offs
Optional: Value and Feasibility Matrix
Pros/Cons of solutions - Summarize Recommendation
Tell the interviewer which product or feature you’d recommend.
Recap on what it is and why it’s beneficial to the user and/or company.
Explain why you preferred this solution vs. others.
