Product Management Interview Prep

Question 1

What steps to you take to design a product - give me an example?

Answer 1

Use Amazon working backward:

1) Who’s the customer/user?
2) What is the customer problem or pain point?
3) What is the most important customer benefit?
4) How do you know what your customer needs or wants?
5) What does the customer experience look like?

Question 2

Product metrics?

Answer 2

HEART:
Happiness
Engagement
Adoption
Retention
Task Success

Question 3

User Stories

Answer 3

As a user, I want to …. so I can ….

Question 4

Epics, features, stories

Answer 4

Features / Themes = groupings
Epic = user story that doesn’t fit into sprint
User story = As a user, I want to… so I can..

Question 5

Favorite product

Answer 5

DoorDash: UI, engagement and feedback, ratings, etc.
Peloton: engagement with other users - playlist/Spotify,

Question 6

Qualities of great PM

Answer 6

• Learning: Eagerness to learn
• Influence: Ability to influence without power
• Empathy: with user
• Strategic thinking: ability to prioritize and make decisions

Question 7

Prioritization

Answer 7

value vs effort

must have - nice to have - KBR