What is profit?
Difference between total revenue and total costs
What is gross profit?
Revenue- cost of sales
What is gross profit margin?
Gross profit/ revenue x 100
What is operating profit?
What is left after all the costs of a business have been taken from its revenues
What is operating profit margin?
Operating profit/ total revenue x100
Why is operating profit margin a useful ratio?
Tells us:
How to improve profit
Why increase the quantity sold?
Higher sales volumes = higher sales, assuming that the selling price is not lowered
Makes better use of production capacity
May result in higher market share
Why increase selling prices?
Higher selling price= higher sales
Maximises value extracted from customers
Customers may perceive product as higher quality
No need for extra production capacity