Net Profit Margin Ratio
Net profit / Sales =%
OR
Net Income / Net Sales
Return on Total Assets
Net income / Total assets =%
OR
Net income / Average Total assets
Return on Common Equity
Net income / Common equity = %
or
Net income / Average Owner’s Equity
Operating Profit Margin (Not Included)
Operating Income / Net Sales = %
Gross Profit Ratio (Not Included)
Gross Profit / Net Sales =%