Promotion Tech

Question 1

Advertising

Answer 1

Communicating thru paid sources of media to communicate to consumers.
Persuade = convince them to buy
Inform= tell them information

Tv cinema radio billboards

Question 2

Sales promotion

Answer 2

Short term INCENTIVES to persuade consumers to purchase a product

Hope that consumers will buy after sales promotion

Eg buy 1 get 2 free , free samples , cards

Question 3

Public relations

Answer 3

Communicating media or other other interest parties to enhance rep

Donations , celebrity endorsements, sponsorship

Question 4

Direct selling

Answer 4

This involves direct communication (face to face) with consumers and persuading them to

Staff , door to door , telemarketers