prosocial behavior definition
All behaviors and actions that are positively evaluated by society, and which have -in one way or the other- positive consequences for the physical or psychological well-being of others
Altruism // Reciprocial
• Selfless help to another person, even if the act of helping has negative consequences (costs) for yourself, and without the presence
Empathy
If we feel empathy for someone, this increases the likelihood that we will help this person
– Higher likelihood of feeling empathy when:
• The person in need is similar to you
• The person in need is attractive
• You have been included (part of a group)
• You are securely attached
• We put ourselves in the other’s shoes
Bystander Effect
– Diffusion of responsibility
• “Someone else will step forward”
– Pluralistic Ignorance
• “If nobody does anything, the situation must not be an emergency”
– Audience inhibition
• Competence: “What if I make matters worse by trying to help?” • Reputation: “What if I embarrass myself?”
How to increase helping?