what is prosocial behaviour
doing something to benefit, help or care for someone else
eg of prosocial behaviour
donating money
volunteering time
how is prosocial behaviour a form of social influence
it involves individuals being influenced by others to act in positive ways, and influence others to be more prosocial themselves
eg of prosocial behaviour being a social influence
pay it forward
what are the 4 factors that influence prosocial behaviour
reciprocity principle
personal characteristics (mood, competence, empathy)
social responsibility
altruism
reciprocity principle
we help others who help us
cost benefit analysis
more or equal benefits to costs
reciprocity principle eg
when a waiter gives a free mint with a meal, and the customer feels a sense of obligation to give a bigger tip as a result
personal characteristics
empathy: capacity to understand others perspectives. if we can identify the feelings we are more likely to help
mood: good= more likely to help cause we are more focused on others
bad= attention focused on self so less likely to help
competence: if you have the personal attributes to help, like the right physical or mental skills
eg of personal characteristics (competence)
if you have first aid training in a medical emergency
if you have the strength to help carry the heavy item
social responsibility
we help people because it is our responsibility
we are more likely to help someone needing assistance due to no fault of their own e.g natural disaster
eg of social responsibility
volunteering, such as tutoring or assisting at an animal shelter
altruism
a persons desire to help others even if costs outweigh the benefits for them
altruism VS prosocial behaviour
altruism:
motivation to increase another persons welfare
selflessness
high risk
will never demand anything in return
prosocial behaviour:
broad range of actions that covers behaviour intended to benefit others
selfishness
low risk
intention of an internal or external reward
helping as a prosocial behaviour
helping is a form of prosocial behaviour, which is voluntary actions that benefit others or society