How do implementation intentions work?
Putting behaviour on autopilot
If-part is assumed to become activated and highly accessible.
Strong associative link between the critical situation and the goal-directed response, allowing people to automatically initiae the planned response once they encounter the specific situation.
What are the consequences of forming implementation intentions?
badly done
Performing alternative behaviours
Missing opportunities to act
Generalization effects
Spill over effects to non-planned situations
Failure to attain a goal
flexibility
Tenacity