monopoly- competition
a situation in which a single company or group owns all or nearly all of the market
oligopoly- competition
similar to a monopoly, except a few companies working together to limit or eliminate competition
competition- competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume varying elements of the marketing mix: place, promotion, product, distribution
pure competition- competition
a market that has a broad range of competitors, who are selling the same products, often referred as perfect competition
pure competition- competition
a market that has a broad range of competitiors who are selling the same products, referred as perfect
break even point?
revenue equals expenses
What are the 4 p’s in the marketing mix?
product, place, price, and promotion
What are the 8 promotional mix?
- personal selling
- advertising
- public relations
- sales
- promotion
- sponsorship
- direct mail
- trade show
How does the product life cycle go?
- Intro
- growth
- maturity - up sales
- decline - down sales but time has grown
