Qualitative Data Analysis

Question 1

what is the difference between inductive and deductive analysis?

Answer 1

• Inductive: from data to concepts. From interview data, cluster main points to concept.
• deductive: from given concepts, evaluate interview data e.g. for matching to concept.

Question 2

How can we define Theme in context of qualitative analysis?

Answer 2

represents a pattern, topic and may relate to any aspect like behaviour, user group, places, etc.

Question 3

What is affinity diagram? How is this technique conducted and for what?

Answer 3

technique to identifying themes and organise individual ideas into a hierarchy. Conduction: often let users pin post-its to given themes

Question 4

interaction analysis

Answer 4

Analyse verbal and non-verbal interactions between humans and with objects

Question 5

Grounded Theory:
* Definition
* Goal
* Analysis process

Answer 5

• Definition: process of deriving a conceptual abstraction by assigning general concepts(codes) to singular incidences in the data
• Goal: systematically derive a clear and testable hypothesis (well-grounded theory)
• Analysis process:
• *Open coding: discover categories (Knoten)
• • Axial coding: systematically relate categories to each other to subcategories (Kanten)
• • selective coding: refines categories into a larger theoretical scheme around one core category

Question 6

What could be the criterias to relate the codes for the exial coding?

Answer 6

• Conditions: related to the phenomenon
• Actions: directed at handling the phenomenon
• Consequences: of handling related to the phenomenon

Question 7

What should be done on the iterative part of axial coding?

Answer 7

Look for contradictions, expansions (new codes) and iterate until no more insights can be gained

Question 8

What can be done to enhance the Trustworthiness of the results obtained by GT?

Answer 8

• Involve multiple people in the analysis
• get feedback from interviewer
• check for counter exmaples, contradictions

Question 9

Name at least three questions you can use to „ask a text“ in open coding to identify concepts.

Answer 9

1. when?
2. How?
3. Who?