Quantitative and Qualitative

Question 1

Define qualitative data

Answer 1

Data in non-numerical form (words)

Question 2

Define quantitative data

Answer 2

Data in numerical form (numbers)

Question 3

Give one strength of qualitative data

Answer 3

Example:
- Rich detailed data that explains a behaviour

Question 4

Give one weakness of qualitative data

Answer 4

Example:
- Subject to interpretation bias where the reader puts their own opinion onto the data, meaning it may not be an accurate measure

Question 5

Give one strength of quantitative data

Answer 5

Example: easy to statistically analyse to determine significance which means we can draw accurate conclusions

Question 6

Give one weakness of quantitative

Answer 6

Example:
Lacks depth and detail, meaning we don’t understand why a participant answered/behaved that way