Quantitative research, is “explaining phenomena by
collecting numerical data that are analyzed using mathematically based methods (in particular
statistics).” by?
Aliaga and Gunderson, (2000),
This type of research utilizes numbers and statistical analysis. It is ideal in studying
phenomenon which must contend with the problems of measurement.
Quantitative research,
a peculiar incident that can happen anywhere, with any discipline or in any organization.
phenomenon
a peculiar incident that can happen anywhere, with any discipline or in any organization.
phenomenon
examples of phenomenon
increase in sales,
change in turn-over rates,
change in drop-out
rates,
decrease in the number of failing students
rise in the rate of youth drug addiction,
and decrease in juvenile crime rates
In studying a phenomenon, quantitative researchers attempt to
measure relevant factors and
variables by attaching numeric values that express quantity.
In studying a phenomenon, quantitative researchers attempt to
Analyzing numbers to answer a
scientific inquiry is done through mathematical formulas usually used in descriptive and
inferential statistics.
8 characteristics of quantitative research
1 It is reliable and objective.
2. It uses statistics to generalize a finding.
3. It reduces and restructures a complex problem to a limited number of variables.
4. It looks at the connections between variables and establishes cause and effect
relationships in highly controlled circumstances.
5. It assumes that the sample is representative of the population.
6. It assumes that the sample is representative of the population.
- The subjectivity of its methodology is a secondary concern.
- It deals with the details of the subject.
Advantages of Quantitative Research
- It allows the researcher to measure and analyze the data to arrive at an objective
answer to the problem posed or stated. - The result is reliable since the study uses a big sample of the population.
- Standards are usually used in choosing the instruments, in sampling procedures, and in
choosing the most appropriate statistical treatment, thus making the research
replicable. - Personal biases can be avoided since personal interaction is not part of the research
process. - Processes involved are simplified since the steps in doing quantitative research are
made easy and systematic. - Results can be reduced through statistical treatments and interpreted in a few
statements.
Disadvantages of Quantitative Research
- The context of the study or the experiment is ignored in such a way that it does not
consider the natural setting where the study is conducted. - Having a large study sample requires researchers to spend more resources.
- Results are limited since they are usually based on the analysis of numbers and are not
- It provides less elaborate accounts of human perceptions.
- In experimental research, the level of control might not be normally placed in the real
world because it is usually done in a laboratory. - Preset or fixed alternative answers may not necessarily reflect the true answers of the
participants. - Findings can be influenced by the researcher's perspective since most of the time, the
participants are unknown to him/her.
4 fields where importance of quanti study is applied
Education.
Business.
Medical and Health Allied Services.
Science and Technology.
Through this research method, the interests
of these groups can be advanced or enhanced by implementing quantifiable best practices. What field is this applied?
Education.
In what field a very valuable tool in business when it is used intelligently. It can improve the overall marketing strategy; help the company make informed decisions on how
to move forward with a particular product or service; and even solicit consumers opinions for
productivity.
Business.
research is largely utilized in product development and to create favorable marketing campaigns. Data that are often used in this type of research are market
size, demographics, and user-preferences.
Quantitative research in Business.
Experimental research on effective
medicines, vaccines and other drugs to cure specific sickness or illness, is conducted through
quantitative research. Data on the level of satisfaction of patients on services rendered by the
employees in a hospital and the patients' profile when treated statistically can be an ideal
groups for the distribution of health funds and assistance.
Quantitative research in Medical and Health Allied Services..
During experiments on new devices, inventions, discoveries, and innovations, the recorded data are very vital for any test of efficiency.
quanti in Science and Technology.
