Quantitive and Qualitative data

Question 1

What is quantative data?

Answer 1

Data that has a specfic, numerical value

Question 2

What is qualitative data?

Answer 2

Data that is non-numerical and language based

Question 3

What are the strengths of quantative data?

Answer 3

• Objective, reliable and scientific
• Easily comparable to find trends
• Simple and easy to summarise

Question 4

What are the weaknesses of quantative data?

Answer 4

• Less depth and detail than qualitative data
• Responses don’t reflect participant feelings toward the subject

Question 5

What are the strengths of qualitative data?

Answer 5

• Has depth and detail
• Openness to expand on responses
• Simulates detailed individual experience

Question 6

What are the weaknesses of qualitative data?

Answer 6

• Subjective (must be personally interpreted)
• Cannot easily compare to qualitative data
• Lengthy and time consuming to collect responses