What does validity mean?
When a measurement accurately reflects what is measured, its qualitative data.
What does reliability mean?
The extent to which the study can be repeated and the results will still be the same. Quantative data
What does representativeness mean?
Whether people taking part in the questionnaire actually represent the target audience.
What does ethic mean?
Whether the questionnaires uphold moral standards
What does response rates mean?
How many people responds to the questionnaire.
What are seven strengths of questionnaires?
- Specific questions means more reliability. 2. Cheap. 3. Used to find information about a large number of respondents. 4. Quick and easy to use 5. Doesn’t have to be face to face. 6. Close questions mean responses can be put into graphs. 7. It can reach a large amount of people in any geographic region.
What are 5 weakness of questionnaires?
- Specific questions have less room for validity. 2. People aren’t always bothered to accurately fill them in. 3. You may not get all of them back resulting in a low response rate. 4. People may not take them seriously and rush them. 5 No researcher present means less help.
What did Conner and Dewson find?
His study had issues with response rates. He posted questionnaires to 4000 students from 14 different higher education institutions but only got a 41% response rate.
What did Michael Schofield find?
He researched the sexual behaviour of teenagers students were asked in a questionnaire “are you a virgin,” and one answered “no, not yet.”
What did Callender and Jackson find?
They researched attitudes towards debt in working class family’s and their decision whether or not to goo to university. They found that data is measurable, it created statistical data and they were able to study a large area/group. However there was only a 55% response rate.
What is an example of a very large questionnaire?
The UK census
