Questionnaires

Question 1

What is wrong with this question

“Do you agree that the shopping centre is well laid out and it is easy to find the good you need?”

Answer 1

It is leading because it makes it hard for you to answer negatively and it is too open because it doesn’t have boxes

Question 2

What is an open question

What are advantages/ disadvantages

Answer 2

Have no suggested answers
Gives people change to reply as they wish
Advantages - allows for a range of answers
Disadvantages - range of responses too broad - hard to analyse

Question 3

What must the question you are asking have

Answer 3

Time frames

Question 4

What is a pilot study and what why will it help

Answer 4

It is a practice run of a questionnaire 
To give you an idea of: 
How long it will take 
How much it will cost 
See if the questions make sense 
Find errors

Question 5

What is a leading question

Answer 5

A question that infers an opinion