Public Service Broadcasting (PSB)
Media that’s paid for by the public (e.g. BBC). Its job is to educate, inform and entertain.
Licence Fee
The payment people make to fund the BBC. It helps pay for shows like The Archers.
Commercial Broadcasting
Media that makes money from adverts, not from the licence fee.
Funding Model
The way a show makes money (e.g. licence fee, adverts).
Production Process
The steps to plan, write, record and edit a show
Convergence
When media is available in different ways (radio, podcast, website, social media).
Brand Identity
The personality or style of a show that makes it recognisable.
Market Share
The percentage of the audience that watches or listens to a show.
Regulation
The rules media must follow. In the UK, radio is regulated by Ofcom.
Target Audience
The main group a show is made for. The Archers is mostly for educated adults, especially women
Audience Response
How people react to the show – some love it, some complain.
Audience Positioning
How the show makes you feel or think (e.g., sympathy for Helen in her abusive relationship).
Uses and Gratifications
Uses and Gratifications Reasons people enjoy media: to be entertained, to learn, to talk about it, or to compare with their own life
Which regulating body regulates TV and radio?
Ofcom
What was the original purpose of the Archers?
.Educate farmers about methods to increase food production after WW2
.Ministry of Agriculture could communicate important information to farmers
What did the Helen and Rob story prompt audiences to do?
Raise over £100,000 for a charity fighting against domestic violence
How does Blumler & Katz relate to the Archers?
Simply for entertainment from their everyday lives
Informed about rural life or issues the storyline deals with
Social interaction with friends of family
Personal identity- to compare their life experiences with those of characters
How many listeners does the Archers have?
5 million
How long has the Archers been running for?
Since 1951s
For 74 years
How many episodes are there of the Archers?
5 a week and omnibus on Sunday
What celebrity took part in the Archers to attract modern audiences?
Dame Judi Dench
How does the Archers keep current story’s with real-life events?
Re-record episodes
Eg coronavirus was mentioned in episodes to make it more relatable
How many episodes are there of the archers?
Over 20,000
What are examples of interactive features the archers uses to encourage active and modern audiences?
Facebook+ twitter
Quizzes on website
E.g Helen purposely made tuna bake which Rob hates to get revenge after domestic violence audiences posted photos of tuna bakes they made too
A listener organised charity donations against domestic violence
