What is the main purpose of random sampling
Everone has an equal chance of being selected
What is the first step of this
Select the target audience
What’s the second step
Make a list of everyone in the target population
What’s the third step
Give participant a different number generator
What’s the 4th step
Cross check the numbers selected with list of target population
What’s the 5th step
Ask if they want to participate
What’s the 6th step
Pull numbers from a hat
What are 2 strengths of random sampling
Fair
Not biased
What’s the weakness of random sampling
Bias because of subgroups which are over and under represented in sample