Random strategy

Question 1

When we are looking at the total click through rate of emails. We need to understand if the engine sees click as a derivative of the opens or the derivative of the

Answer 1

total list size.

Question 2

When we are looking at the total click through rate of emails. We need to understand if the engine sees click as a derivative of the total list size or the derivative of the

Answer 2

open emails

Question 3

If the email CTR is a derivative of the opens then we will wan to see what %?

Answer 3

20-35%