example of etic imposed
2004 tsunami-siri lanka
US psychologist offered support for PTSD
clashed due to lack cultural norms
some psychologist unaware of madness(pissu) and mental illness (masilka rogayak)
crying considered good not distress
why local psychologist involved
to understand culture for perspective
langauage barrier
western psychology pritoised (kim et al)
create universal psychologist - must translatet o psych theories that are west based