register
manner in which spoken or written language is presented
what is the theory for determining the formality of language
Martin Joo’s 5 Levels of Formality
what are the 5 levels of formality
frozen, formal, consultative, casual, intimate
ellipses
omission of one or more words, which must be supplied by the listener or reader for the sentence to be understood
standard English
one dialect of English; the grammatical rules and accepted lexis of written English
standard English connotations
educated
upper class
authoritative
intelligent
cold/distant
pretentious
non-standard English connotations
uneducated
lower class
unconvincing
unintelligent
warm/welcoming
humble/authentic
the three aspects of context
function, audience, genre
function
what the writer wants to achieve eg. entertain, inform, persuade, instruct
audience
relationship, size, demographics, psychographics
genre
how is it consumed - conventions?
psychographics
ideology/beliefs
