What is Positive?
To add something to the situation
What is Negative?
To subtract/remove something from the situation
What is Reinforcement?
Used when the desire is to decrease the likelihood of a target behavior occuring
What is Punishment?
Used when the desire is to decrease the likelihood of a target behavior occurring
What are Unconditioned Reinforcers?
Something that increases frequency of a behavior without having to be taught; often things that we need/require in order to live
What are Conditioned Reinforcers?
Something that increases the frequency of a behavior after it is taught to be valued