What is segmentation?
Establishing categories of data with shared attributes e.g mobile users
How can we see inside a segment?
Click on a dimension value in the data table
How do we create a new segment?
Click add segment
You add filters (conditions) the segment must match
What are filters?
They allow us to split data up.
e.g. by a particular value
How do we search for yahoo|Facebook data?
Use matching expressions
is OR